The Canadian Town of Cheltenham :: Canada

The Canadian Town of Cheltenham PART A ------ Cheltenham is determined in the town of Caledon. Cheltenham was found in1822 by Charles Haines. Cheltenham is fit(p) close to the Credit Riverand the Canadian National Railway known as the C.N.R. The absolutelocation of Cheltenham is 43 45 North and 79 55 West. The setting ofCheltenham is a valley with the Nigara Escarpment behind it. Cheltenham islocated at the south west point of Caledon. Cheltenham is located north ofToronto. Now in 1989 Cheltenham is mostly residential. There is some turn outspace but really little industry now. There is one general store located inthe centre of cheltenham. There is a cemetary located opposite of The FireHall. Cheltenham was chosen as a town because of the Credit River and theCanadian National Railway. The takeway produced trasportation for goods tobe delivered to other cities. The cheap efficient rail transportation al soment that Cheltenhams businesses had to compete against goods manufacturedby mass production in larger urban centers to the south. Therefore theeconomy of Cheltenham would rise. The Credit River produce split up of Hydroelectric power for the people of Cheltenham. The two main reasons why the site was chosen for a town was thetransportation produced by the C.N.R. and the hydro electric produced fromthe Credit River. type B ------ The land use at the mill pond area between 1850-1870 in Cheltenham wasmostly industrial uses. Most of the industries or buildings were locatedvery close to each other because they all depended on each other. Theindustries in Cheltenham were located close to the Credit river.

Essay --

Inspector jester leaned back in his chair and took a long puff of his cigar, with the joyous air of a man who is compensable to do nothing but sit in his office and do nothing but waste away the day. Which is exactly what patsy did. The town Muggins lived in was a quiet one, so he never actually did any work. So when the phone rang it came to him as a suprise. So much of a surprise, in fact, that Muggins fell off his chair.The first thing that appeared above the Inspectors desk was a shiny, bald head, followed by a pair of beady, cracking eyes, and then a most amazing ginger handlebar moustache, which was finely treated and rather oily. This moustache bristled angrily, and rose a couple of feet as Muggins stood up and brushed himself off. The phone kept ringing, until Muggins picked up the receiver. He was greeted by a voice, which suggested that the caller was very stressed, and slightly hysterical.Hello? Hello? Is any corpse there?Inspector Muggins, Police Department Replied t he Inspector, in a practiced, professional calm. Quick A a murder I see. Just stay calm maam, Ill be right overYes, Inspector. Thank you, InspectorThere was a click and the line went dead. Muggins picked up his nametag, took one last order of payment of whisky, threw on his overcoat, and strode out the door. There was a grey fog descending over the town which was accompanied by a grey drizzle. Muggins frowned at the sky, and picked up the pace a bit. A thin ray of sunlight caught Muggins nametag. Bill Muggins it read. Chief Inspector, Caldwood Police Station. Bill halted away(p) a particularly Enormous house, painted a gleaming white, which looked a bit dull through the drizzle. Bill walked up the never ending maze of a garden path, ... ...ontinued to talk..Im going to kill you, Bill. And Im going to enjoy it.Wh why did you kill Paul?Why? Because I hated everything about him he had the looks, the money, there wasnt one thing he didnt have. And what did I have? I had nothing i was the runt of the bevy and I was through with it. IM DONE He roared the last words.I cant let you turn me in, Bill. I cant. I dont want to go to jail, and it would wreck the w great deal feeling of revenge. Thats why Im going to kill you.Bills whole body froze as the cold, black gun muzzle touched his neck. He tried to scream but nothing came out he couldnt do anything he was done for.. All people heard was a bang and a thud. When they came to see what happened, all they saw was a body, with blood flowing from a hole in his neck. And, off in the forest behind the house, Spencer Dawson began to laugh.

Afghanistan: Americas Attempt to Abolish the Taliban Essay -- Govern

Afghanistan Americas Attempt to Abolish the TalibanIn an age when mankind has the ability to completely annihilate itself through nuclear combat, contend can be a more terrifying and powerful thought than ever before. Unfortunately, because of the extent of the actions that the Taliban has committed against both America and its own followers, the United States warfargon against terrorism seems to be a necessity. I do feel, however, as if there are many things that can be done by the American organization in the near future to peacefully approach a more civil and politically involved Afghanistan. Although my feelings on a war against terrorism are mixed, I do feel that significant actions must be taken in order to restrict the spread of the Taliban and rebuild the government of Afghanistan.It is hard to distinguish exactly how I feel about the war that the United States is waging against the Taliban. I feel that war should always be a last resort when dealings with problems b etween countries, especially in todays age. Because of remarkable technological advances over the past few dec...

Wendys History :: essays research papers

Wendys nippys I unresolved the first Wendys restaurant because I felt that there should be a place where fresh hamburgers are made just the way the customer wants it. That is as true today as it was thirty one historic period ago when Dave Thomas first spoke those words. People put their trust into Wendys everytime that they eat there. Infact Wendys is the only fast food place that mangleers the Frosty (Wendys Web Page).November fifteenth 1969, in Columbus, Ohio, was a very phantasmagoric day in Daves life. He opened his very first restaurant naming it after his shortsighted baby girl, Wendy. He expected nothing more from his little family owned restaurant, but Dave decided to approach fast food in a contrary angel. On November 21st 1970 he broke new grounds by opening a new feature, the pick up window. Now he could do twice as much business at the same time. This idea expanded to all of the quick service industries. Over the next thirty ones years, Dave opened up over five th ousand Wendys Restaurants, not only in the United States but in twenty-seven other countries around the world. With competition boost among other fast food places, such as McDonalds, Burger King, and Arbys. Promotion would be one of his great ideas (Wendys Web Page).A garbage collector, Craig Randall, found a toss Wendys cup. The cup had a peel off label for instant winners. Hoping to discover a coupon good for a free chicken sandwich, Craig peeled off the label to find that he instantly won two hundred thousand dollars towards a brand new home and became an instant celebrity. Craigs offer wind Osborne 2media tour included the Tonight Show, Jay Leno, and hundred of media outlets hungry for a new unbelievable story. This brought many new customers to Wendys to try their luck at the new game. Soon after many other fast food places tried the same promotion ideas and were also very successful (Pook, Cory).Wendys features two important products, the chili and the Frosty. The Frosty i s a cool creamy dairy desert that will also quench and thirst. Although is thicker than a milk shakes it isnt quick as thick as Ice cream. In comparison to the other dairy deserts that the other fast food places sell, Wendys has the least fattening deserts of them all. The Frosty at Wendys has 330 calories in a twenty oz.

Huckleberry Finn - Conflict Between Society And The Individual Essays

The theme of Mark Twains Huckleberry Finn is that the ideas of society can greatly influence the individual, and sometimes the individual must break off from the accepted value of society to determine the ultimate truth for himself. In Huckleberry Finns world, society has corrupted justice and morality to fit the needs of the people of the nation at that time. Basically, Americans were justifying slavery, through and through whatever social or religious ways that they deemed necessary during this time. The conflict between society and Huckleberry Finn results from Hucks non-conformist attitude. This attitude is a result of his separation from society at an early age. With a highly abusive drunkard for a father, Huckleberry Finn is forced from childhood to rely solely on himself. As a result of this, he effectively alienates himself from the rest of society. Society continues to try to "reform" him, but Huckleberry Finn shows his lack of appreciation in that effort from the v ery beginning of the story when he says, "The widow woman Douglas she took me for her son, and allowed she would sivilize me I got into my old rags and my sugar hogshead again, and was free and satisfied." His actions are based on instinct and his own experience, rather than conventional conscience. As a result, he makes up the rules for himself as he goes along, forming a conscience that is keenly aware of societys prejudices but actions based on that which he has experienced. Ironically, ofte...

Huckleberry Finn - Conflict Between Society And The Individual Essays

The theme of Mark Twains Huckleberry Finn is that the ideas of nightclub can greatly influence the individual, and sometimes the individual must break off from the accepted values of society to determine the ultimate truth for himself. In Huckleberry Finns world, society has corrupted justice and worship to fit the needs of the people of the nation at that time. Basically, Americans were justifying slavery, through whatever social or religious ways that they deemed necessary during this time. The conflict between society and Huckleberry Finn results from Hucks non-conformist attitude. This attitude is a result of his separation from society at an early age. With a highly abusive drunkard for a father, Huckleberry Finn is forced from childhood to depone solely on himself. As a result of this, he effectively alienates himself from the rest of society. Society continues to try to "reform" him, but Huckleberry Finn shows his lack of appreciation in that effort from the very b eginning of the story when he says, "The Widow Douglas she took me for her son, and allowed she would sivilize me I got into my old rags and my sugar hogshead again, and was free and satisfied." His actions are based on instinct and his give birth experience, rather than conventional conscience. As a result, he makes up the rules for himself as he goes along, forming a conscience that is keenly aware of societys prejudices but actions based on that which he has experienced. Ironically, ofte...

Domestic Terrorism In The United States Essay

To varying degrees, domestic terrorism has survived and affected the societal and governingal structure of the unify States. As defined by the countrys Department of Justice, these words con none the unlawful use of force or violence, committed by a conference(s) of deuce or to a greater extent(prenominal) privates, a puckerst persons or property to intimidate or coerce a organization, the civilian population, or any segment thereof, in exceptance of political or social objectives (U. S. Department of Justice, 1994, p. 26).Though such characterization is considerably clear in its meaning, oftentimes a case-by-case interpretation is necessary to ascertain where extremism ends and terrorism begins. act of terrorism vs. Extremism A more concise demarcation between extremism and terrorism is evident in the recognition that extremism is not unusual in any political environment, and is more often than not aimed by societal pressures, civil discourse, education and the law. On th e former(a) hand, in terrorism, the violence is far beyond control by civil, educational or societal elements and must be tracked down, penalized and castigated by law enforcement agencies.The Dictionary of Political Thought defines extremism as a vague term, that understructure mean a) the taking of a political idea to its limits, regardless of unfortunate repercussions, impracticalities, arguments and noticeings to the contrary and with the intention not only to confront but also to run through opposition b) intolerance towards all views other than ones own and c) the adoption of means to political ends which show disregard for the life, liberty and human rights of others (Scronton, 1982).The complexity of separating terrorism and extremism is that in various situations, domestic groups which argon have the appearance _or_ semblanceingly law-abiding at present, may be contemplating of boisterous actions in the future. As it is, many violent groups started as non-violent disc ussion or protest movements with very lofty ideals however, as time elapsed they evolved into something else. Benjamin Netanyahu, Israeli Ambassador to the get together Nations, provides a fit and a more fitting characterization of terrorism when he described it as the deliberate and systematic murder, maiming and menacing of the innocent to inspire fear for political ends. USA patriot Act Section 802 of the USA PATRIOT Act stretched the definition of terrorism to include domestic in contrast to international terrorism. An individual is said to be involved in domestic terrorism if he/she does an act that is dangerous to human life, that is a violation of the criminal laws of a posit or the United States, and if the act appears to be intended to a) intimidate or coerce a civilian population b) influence the policy of a government by intimidation or coercion or c) to affect the conduct of a government by mass destruction, assassination or kidnapping.Further, the acts pull in to abridge place chiefly within the territorial jurisdiction of the United States and if they do not, then these acts can already be regarded as international terrorism. Clearly, Section 802 does not create a new crime of domestic terrorism. Nonetheless, it does extend the kinds or the nature of actions that the government can examine and probe into when it is investigating terrorism.The USA Patriot Act stretched out the powers of the government when they do their investigations and some of these powers are applicable to domestic terrorism. Such definition of domestic terrorism is expansive enough to campaign out the actions and activities of many known activist campaigns and organizations. Greenpeace, Operation Rescue, Vieques Island and WTO protesters and the Environmental Liberation Front have all recently engaged in activities that could make them subject to investigations as engaging in domestic terrorism. Contemporary interior(prenominal) TerrorismThough governments, private a nd public institutions have been beleaguered and weighed down by terrorism for hundreds of years in one form or another(prenominal), the strategies and the application associated with it have changed and progressed as surely as the societies upon which it is imposed. Technological advances in the transportation, communication and in the area of weaponry have permitted the capacities of current domestic terrorist groups to get their message out and have enhanced their ability to take aggressive and sadistic action to achieve their objectives.President Clinton launched a counter-terrorism bill to the Senate and House of Representatives in February of 1995. One exceedingly contentious proposal in the bill is the assigning of the Department of Defense a dominant social function in assisting the investigation of domestic terrorism incidents in which chemical and biological agents are utilized. Currently, the military can be used in cases of terrorist activities where there is an suppos ed employment of nuclear weapons or devices and much more if such allegation has been established (Hall, 1995, Sec A).Though the amplified role of the military would be limited, necessitating a shape up amendment to the Posse Comitatus Act of 1878, civil liberties experts cautioned that it would infringe the tenets of civil supremacy over the military and would only rekindle the hostilities and anti-government sentiments of the citizen-militias and confederacy theorists (Landay, 1995). Furthermore, several Congressmen, law-enforcement officials and some military advisers match that such employment of the military would be an exceedingly precarious approach in combating domestic terrorism.Senator Daniel Patrick Moynihan, a Democrat from New York, responded to questions as to whether the use of the military, in an expanded role, should be a part of the counterterrorism package, said, . . . the military defends the nation and does not involve itself in internal affairs (Minzesheimer , 1995, Sec A). Incidents and Implications There has been an evident and indomitable decline in the number of terrorist incidents in the United States during the past twenty years.To still delineate the trend of decline over time, a comparison of the fair number of incidents per year during each of three, six-year periods would be useful. During the six year period from 1977 through 1982, there was an average of 59. 0 incidents/year from 1983 through 1988 an average of 15. 7 incidents/year were recorded this compared to an average of 5. 3 incidents/year investigated during the period from 1989 through 1994 (FBI, 1994). *** ACTIVE GROUPS OPERATING WITHIN THE UNITED STATES CLASSIFIED AS TERRORISTS African field of study Prison Organization (ANPO).An arm of the African Peoples Socialist Party. Animal Rights. mainly against use of animals for any purpose beyond their natural existence. Armed Resistance radical (ARG) aka Revolutionary Fighting Group, Red Guerrilla Faction. This grou p has been characterized in 1988 as tired and aging revolutionaries. Greenpeace Principally environmental-use extremists. Ku Klux Klan (KKK). Reorganized and relocated several arms of its group in 1989. Macheteros. Puerto Rican nationalists. Ohio Seven. People for the good Treatment of Animals (PETA). Very public-relations oriented.Radical Feminist Organizing Committee (RFOC). Driven-out of the feminist movement in 1989, operating independently. RAMBOC (Restore a More expandhearted Order Coalition). Targets and actively pursues the US assets and people of foreign groups with terrorist links, such as the PLO, SWAPO, ANC, etc Rolling Thunder aka American Foundation for Accountability primary focus is to draw attention to the POW/MIA shorten from Vietnam War. Satanic Cult. Associated with attempted bombing of churches and kidnapping, and animal sacrifices, tombstone vandalism, and miscellaneous actions.Skinheads (SKA). Groups consist of both racist and anti-racist factions. SS Act ion Group. Principally anti-Semitic. Apparent Motivation There are principally four classifications into which groups that are regarded as domestic terrorists can be distinguished currently existing in the United States. These groups can be generically delineated as being either motivated by religious convictions, racial prejudice and supremacist goals, anarchistic/anti-government/politically motivated, or in pursuit of unique special interests.These classifications have been extracted from a collection of the categorization and delineation of extremist and terrorist groups by two respected subject-authorities, Stephen Segaller and FBIs Department of Justice. Segaller, in his book Invisible Armies, classified domestic terrorism in the United States into four groups as well, but lists them as being a) Cuban infighting (political), b) backwoods terrorism (a combination of religious, racist and anarchistic), c) violent Puerto Rican independence groups (political), and d) a handful of d omestic revolutionary Marxist groups (anarchistic/anti-government and racist) (Segaller, 1987, pp.221-225). Theoretically speaking, the stimulus for the creation and prolong existence of extremist and terrorist groups can unequivocally be associated in many circumstances to ethnic, cultural, religious, and racial feelings of superiority. An accurate depiction of the continuum formed by these supremacist attitudes, and how they promote further tension is succinctly articulated by Frank G.McGuire, when he said that as long as Christians feel superior to Jews (or vice-versa) and Catholics feel superior to Protestants and Ashkenazic Jews feel superior to Sephardic Jews, men feel superior to women and whites feel superior to blacks/browns/yellows/reds and so on, such phenomenon will be with us (McGuire, 1990, p. 10). These cultural, racial, gender, and a myriad of other differences that are present among people in society, particularly one as diverse as the United States of America, mus t be acknowledged and respected, but shouldnt be seen or considered as a encumbrance to peace and harmony within society.Nor should these diversities be seen as wholly benign in their impact on the mathematical operation of society as a whole. Tibor Machan, a social and political commentator, showed a well-timed dissertation on the myths and erroneous beliefs associated with viewing multiculturalism as simply a difference in dress, music, dance, and customs. Dr. Machan asserted that cultural differences, whether a result of race, gender, religion, or whatever, impacts both negatively and positively on other cultures within the society (Machan, 1996, pp.134-135) and further opined that attitudes of cultural-superiority and intolerance are directly related and incorporated into many of the extremist views and motivations that are plaguing America today. The period from 1982 through 1994 showed that the targets of domestic terrorism were predominately commercial establishments. The a bsolute majority of incidents directed against commercial establishments were conducted by animal-rights and/or anti- spontaneous spontaneous abortion extremists, either attacking stores that sold fur, or clinics that performed abortions or provided abortion advice, respectively (FBI, 1994 McGuire, 1990).Religious & Racial Supremacy/ superstition Religious intolerance founded upon fundamentalist standpoints has been the stimulus for acts of terrorism all throughout story and such as involved Orthodox Jews, Moslems, Catholics, and Protestants. Perhaps, there is no issue or idea among human beings that is as provocative and as seditious as that of religious beliefs.Auspiciously, at least as far as the United States is concerned, terror stimulated by religious intolerance has not been as significant a threat as in other parts of the knowledge domain like in Africa, the Middle East or Bosnia. America is a unique nation in that it guarantees the freedom of religion with the First Amen dment and the right to keep and meet arms with the Second Amendment. This means that people can believe whatever they want, and they can buy the guns to protect that belief (LeBaron, n.d). The statement was made in direct reference to Mormon fundamentalism and summarizes the very ideology upon which this country was founded which also provides an insight into the potential dangers that exist with religious extremist groups. Recently however, there has been blandishment and exonerated threats of aggression from different extremist groups that describe themselves as being inspired by religion, nonetheless, have undisputedly displayed racial supremacist and hate-mongering views.The leader of the Nation of Islam, Louis Farrakhan, advocates sundry rhetoric of black supremacist views and religious fervor. He professes to have the faith and devotion of some four million people (Fletcher, 1996). In addition, several white-supremacist clusters, including some of the many Christian militia splinter groups, advocate exceptionally caustic and hate-filled threats as well, apparently an endless, ages-old game of I call you a name, you call me a name. Oddly enough, two racial supremacist groups representing opposite extremes, the Nation of Islam and the Posse Comitatus, have concurred to an ultimate end-state segregation of the United States into regions of pure racial integrity. Another group operating within the United States that has historically merged a racist agenda with religious rhetoric, and was truly very sadistic in its actions and objectives, is the Ku Klux Klan.They have, however, considerably lessened in both their rank and file numbers and invisible power-base in recent years, and though there are still very strident individuals appearing from time to time, the danger posed by the Klan nowadays is essentially restricted to local regions, and their activities are in the form of parades and rallies. As the Klan has faded in its activities and numbers, it ha s been replaced by the tremendously vicious and fastly increase racist movement known as the Aryan Nations, which is strongly associated with the Identity Church that proclaims Anglo-Saxons as Gods chosen people.The fundamentalist Mormons are another religiously-motivated cluster within the United States that are catching the attention and concern of law enforcement and other government officials. This group has been at odds, to a certain degree, with the government since its creation in the early 1800s. Many of these fundamentalist Mormons are well-armed conspiracy-minded survivalists, who have retreated to the mountains of central Utah to await Armageddon, which they believe will occur on April 6, 2000.Believing in their gifts of prophecy and revelation, and fired-up by heavenly visions and doctrines of blood atonement and oaths of vengeance, they have isolated themselves awaiting the end of the world and fearing that the government is about to take absent their freedoms (LeBar on, n. d. ). A specifically insightful yet explosive issue to a huge section of the American people, despite individual beliefs, is the classification of particular abortion clinic-related hostility as domestic terrorism.The Freedom of Access to Clinic Entrances (FACE) Act of 1994 in concurrence with the Attorney General Guidelines (AGG) on General Crimes, Racketeering Enterprise and Domestic Security/Terrorism Investigations, instigated and directed the creation of the Department of Justice Task Force on effect Against Abortion Providers to look into conspiratorial acts of violence against abortion clinics and personnel as domestic terrorism (FBI, 1994).Although personal opinions on the ethical aspects associated with abortion, whether for or against, are not wholly confined to religious beliefs, the most articulate, open and visible anti-abortion advocates are directly allied with religious organizations. As it is, abortion rights and issues persist to be one of the most contenti ous and conflict-ridden questions among Americans and motivate exceedingly fervid and rousing rhetoric and reactions from people from both sides of the matter.In the period between 1982 and the end of 1984, there were a total of 220 separate acts of violence, including 89 cases of bombing, arson and other serious incidents, conducted against clinics where abortions were performed or abortion-advice offered (Segaller, 1987, pp. 222-223).Ethnically and racially stimulated bias, extreme loathing and carnage are as much a part of human history as any other characteristics of mankind, and have at least to some extent have a bearing on the cultural and social identities of essentially all civilizations to date. From the subjugation of Hebrews by ancient Egyptians, to present-day current situation in the Balkans, racial and ethnic differences have triggered incalculable suffering and death.The history of racial and ethnic turmoil in the United States is no different, and is seemingly expe riencing an increase in such activity recently. Racially-motivated extremist and terrorist groups in the United States, especially those of today, seem to employ religious rationalizations and teachings for their sadistic tendencies and aggressive actions, and all indications point to the fact that such trend will continue at an accelerating rate into the foreseeable future.anarchistic/Anti-government /Political Terrorist clusters of today that are actually anarchist, anti-government or political in their motivations are mostly associated with the growing self-determination, radical citizen-militia movements, or have been around a relatively long time, such as the Puerto Rican freedom fighters. The former has drawn considerable attention, and extracted wary concern from law-enforcement and civil-rights groups due to the bombing in Oklahoma City, and their rapid and continuing growth in numbers and visibility.A few of the more extreme citizen-militia groups, often motivated by New Wo rld Order conspiracy theorists and anger over a belief that government has become too large and repressive in everyday life, are openly soliciting and calling for the impose of the United States government. These groups, when linked with the self-described Constitutionalists, are being considered as extremely dangerous by many law-enforcement and watchdog groups (Knickerbocker, 1995).The Puerto Rican terrorist groups have been almost exclusively limited in their actions to operating within Puerto Rico against local and federal targets of opportunity. Unique Special Interests Within this designation of domestic terrorist groups are those of relatively recent creation, or at least they have relatively recently gained high public visibility through their actions.Groups such as the extremist animal-rights groups, environmental extremist groups and homosexual-rights groups, including People for the Ethical Treatment of Animals (PETA), Earth Night Action Group, and Act Up, respectively, have emerged within the past two decades and have actively used violence, destruction and intimidation to gain recognition, and to further their respective political agendas. References *** McGuire, Frank. 1990. Security intelligence sourcebook Whos Who in terrorism. Silver Spring, MD. Interests, Ltd. U. S. Department of Justice. 1994. Terrorism in the United States, 1994.Washington, DC. National Security Division, federal official office of Investigation, Terrorist Research and Analytical Center Scronton, R. 1982. Dictionary of Political Thought. New York Hill and Wang Hall, M. 1995. Clintons Military Police Plan Under Fire. USA Today, 11 May Sec. 5A. Landay, J. S. 1995. Tempering Terrorism. The Christian Science Monitor, 8 May Sec. US. Minzesheimer, B. 1995. Terrorism Bill Warning Go Slow. USA Today, 1 May Sec. 5A. Federal Bureau of Investigation. 1994. Terrorism in the United States 1982 1992 Terrorism in the United States 1994.Segaller, S. 1987. Invisible armies, terroris m into the 1990s. New York Harcourt Brace Jovanovich Machan, T. 1996. Fallacies of Uncritical Multiculturalism. The Freeman, vol. 46, no. 3, pp. 134-135. LeBaron, G. Jr. Mormon Fundamentalism and Violence A Historical Analysis available at http//www. tcd. net/garn/ polygamy. html. Fletcher, M. A. 1996. Farrakhan Vows to Take Libyas Aid. Washington Post, 26 February, Sec. A1. Knickerbocker, B. 1995. US Militias The Dark Side of Frontier Independence. The Christian Science Monitor, 24 April, Sec. NATIONAL.

Leadership Speech

Eric Chen Speech1 2/21/13 Politician Mitt Romney once said, Leadership is about taking responsibility, non do excuses. All of us want to accomplish something in our lives we want to be attractors of our own, in order to do that we have to stop fashioning excuses. I looked through the internet and I got information about drawing cards in our society and I researched one of them. Today I will suffice the straits Who is Michal Jordan? you will fascinate that he is a leader who has had a tremendous impact on society through his soul of vision, his cleverness to motivate, and his top executive to dispense conflict.Stay in tune as we learn about one of the greatest NBA Legends of all time. First of all, Jordan had a sense of vision some good deal would base up after being cut from the varsity team but not Jordan. According to his biography, when Michal Jordan was cut from the varsity team as a sophomore(prenominal) he started working knottyer according to him, Whenever I w as working out and got tired and figured I ought to stop, Id close my eyes and see that heel in the locker room without my name on it and that usually got me going again Later on Jordan made the team again and light-emitting diode them to a state champion.He has shown the world that people discount do what they envision if they work hard enough. Jordan can do more than work hard to perform his visions he can help others achieve their goals too. Second of all, Jordan had the ability to motivate his teammates. In his biography, he would always tell his teammates whenever they were underperforming and urge them to work harder. With Jordan motivating his teammates they worked hard and successfully defended the title for two more seasons.Jordan can also carry on conflict. Lastly, Jordan could handle conflict. Jordan had many conflicts throughout his career but because he was a leader he overcame each and every one of them. According to his biography in the 1985-86 season he broke his leg but at the end he came bet on stronger than ever scoring 43. 7 ppg. His ability to handle conflict allowed him to lead his NBA team to championship after championship. As you can see Jordan can handle conflict.In closing, today I had answer the question Who is Michael Jordan by taking a look his leadership brought on society. I have given examples of her sense of vision, his ability to motivate, and his ability to handle conflict. Perhaps now you will think more about the role you will play as a leader in society. Hopefully you will be inspired by the life of this NBA legend. For as Mitt Romney once said Leadership is about taking responsibility, not make excuses. Leadership SpeechEric Chen Speech1 2/21/13 Politician Mitt Romney once said, Leadership is about taking responsibility, not making excuses. All of us want to accomplish something in our lives we want to be leaders of our own, in order to do that we have to stop making excuses. I looked through the internet and I go t information about leaders in our society and I researched one of them. Today I will answer the question Who is Michal Jordan? you will see that he is a leader who has had a tremendous impact on society through his sense of vision, his ability to motivate, and his ability to handle conflict.Stay in tune as we learn about one of the greatest NBA Legends of all time. First of all, Jordan had a sense of vision some people would give up after being cut from the varsity team but not Jordan. According to his biography, when Michal Jordan was cut from the varsity team as a sophomore he started working harder according to him, Whenever I was working out and got tired and figured I ought to stop, Id close my eyes and see that list in the locker room without my name on it and that usually got me going again Later on Jordan made the team again and led them to a state champion.He has shown the world that people can do what they envision if they work hard enough. Jordan can do more than work h ard to fulfill his visions he can help others achieve their goals too. Second of all, Jordan had the ability to motivate his teammates. In his biography, he would always tell his teammates whenever they were underperforming and urge them to work harder. With Jordan motivating his teammates they worked hard and successfully defended the title for two more seasons.Jordan can also handle conflict. Lastly, Jordan could handle conflict. Jordan had many conflicts throughout his career but because he was a leader he overcame each and every one of them. According to his biography in the 1985-86 season he broke his leg but at the end he came back stronger than ever scoring 43. 7 ppg. His ability to handle conflict allowed him to lead his NBA team to championship after championship. As you can see Jordan can handle conflict.In closing, today I had answer the question Who is Michael Jordan by taking a look his leadership brought on society. I have given examples of her sense of vision, his abi lity to motivate, and his ability to handle conflict. Perhaps now you will think more about the role you will play as a leader in society. Hopefully you will be inspired by the life of this NBA legend. For as Mitt Romney once said Leadership is about taking responsibility, not making excuses.

Issues of Foreign Workers Policy in Malaysia Manufacturing Industry

Introduction On March 7, 2011 The Star, we know that our Malaysia establishment had decided to recruit more(prenominal) contrasted doers from India which around 45,000 people from India. This is to meet the choose by around 13 sectors which currently in shortage of workforce. So, this resulted in umpteen people and The Malaysian Trades Union Congress (MTUC) had strongly opposed the decisions do by government. The Malaysian Trade Union Congress (MTUC) is said as the close representative proles organization in Malaysia.Three main documentarys emphasized by MTUC first base is to promote the interest of its affiliate inwardnesss in order to improve the workers economic and social conditions. Second is to ensure the policies are developed and action been taken towards get hold of sure that full employment and setting a minimum wage, a legal maximum working period per week which is 44 hours and served as a training centres for workers. Thirdly, build a Social Security measure s that provide retirements benefits, as well as protection against sickness, unemployment, injury, and old age.Overall, MTUC was served to protecting the workers interest or en cover for them. fit in to Nagiah Ramasamy (2008), our Malaysia trade union movement is facing many challenges, which are from neoliberal policies and the changing structures of employment. Due to the strict requirements of the Trade Union Act 1959, Malaysia union are normally small fragmented and regional. But, they still protest the decision of recruiting more contrasted workers from India which might harm our local workers benefit.Some local workers are as well picky on job selection and they dont want to work unless there is high earnings, benefit or bonus waiting for them. So, location towards the job is their main problem. So, the employers forced to retrenched the local workers and recruiting the conflicting workers by asidesourcing or some others way. The objectives of this assignment are to fi gure out the problems facing by Trade Unions in Malaysia on migrator and domestic workers. Furthermore, we also know that the impacts of the contradictory workers insurance policy in manufacturing industry.In this assignment, we drive a more collar on foreign workers policy as well as the ways to overcome it in future trend. Literature Review According to A. Navamukundan (n. d. ), employers are woo-conscious and choose workers who are not provided inexpensive but also have the necessary skills and comply with strict discipline and hard work. The druthers unforced be for im unsettled foreign workers, who allow endure both lower earnings and worse terms and conditions of employment, as their primary objective is to earn as much money as possible inwardly a short span of time.Those are the reason why the population of immigrant foreign workers are increasing years by years. A study do by Philip S. Robertson Jr (n. d) stated that the Malaysian Government does not have a co mprehensive legal and policy framework to regulate the enlisting, admission, placement, treatment, and repatriation of migrant workers. Oversight of migrant workers is divided among ministries, and even within ministries, between various departments. Therefore, foreign worker can easily mig ramble to our soil to find a job which offers them the salary that is higher than their own countries.This has become a threat to the local workers. Nagiah Ramasamy (n. d) proposed that the challenge for union leaders is to build a union movement that can answer effectively to the threats and opportunities that it faces with the growing influence of MNCs and the growing numbers of bilateral trade agreements. Trade unions can help in improving occupational health and safety, overnice work and social dialogue with government and employers. It is so obvious that trade union play an important role in fighting for local workers right. A study presented by U. S.Department of Labor stated the Governm ent of Malaysia revised its policy on foreign workers so that priority would be presumption to Malaysians seeking employment due to the world economic slowdown and increased unemployment in 2001. The Government has limited documented workers to a three year check mark and is cracking down on unregistered foreign workers, with new amendments to the Immigration Act calling for harsh penalties. According to Kgaogelo Elizabeth Mokoka (2007), most South African nurses emig wander to destinations such as UK, Saudi Arabia, New Zealand, Australia and the USA (Xaba & Phillips 2001).In a study commissioned by the World Health Organisation (WHO), Buchan et al (2003) identify two groups of countries in terms of nurse emigration and mobility. Destination countries are those to which nurse are worn-out, while source countries are those that nurse are drawn from. Destination countries include five countries, namely Australia, Ireland, Norway, the UK and the USA. According to Mr. Ajit Singh J essy from the Penang Human Resources committee, salary remains as one of, or the most, important factor in the guardianship of workers.As such, the complaints of local workers regarding wage levels are not baseless, especially when it comes to menial forms of task. What may be baseless is the argument that locals shun these jobs which then have to be farmed out to foreign labourers. According to Cecilia Kok (2011), for South and Southeast Asian economies, especially those that are lagging behind Malaysia, many migrant workers perceive a land slick with milk and honey. Official data show that Malaysia attracts a huge number of migrant workers into the country.According to official record, the number quadrupled from less than 500,000 in 1999 to more than two cardinal, representing about 17% of the countrys workforce in 2008. Vijayakumari Kanapathy (2006) proposed that foreign workers in large numbers were seen as a security threat as the rising crime site and incidence of highl y contagious diseases were associated with them. Such popular perception was compounded by the belief among policy makers that heavy reliance on low-skilled foreign labour will trap the economy in low-wage low-skill equilibrium and slow down the much-warranted economic transformation into high-skilled activities.According to the International Organization for Migration (n. d. ), there are approximately 2,109,954 migrant workers currently working in Malaysia, 50 per cent are Indonesian labour migrants, indicating the scale of Indonesian labour migration to Malaysia. The majority of labour migrants arriving in Malaysia modernize from other South and Southeast Asian countries, mainly attracted by the higher salaries that are covered in Malaysia compared with their countries of origin.A study done by FEDERATION OF Malayan MANUFACTURERS (2010) stated that Manufacturing companies are currently reporting an increase in orders. However, many are facing difficulties accepting and fulfillin g orders due to a shortage of workers. Some have to turn off orders while others are penalised for late delivery. There are also companies recording losses because they have not been able to fulfill orders. tuition of the Issues Important of Manufacturing Industry and Contribution to GDP The Gross Domestic Product (GDP) of Malaysia is depends on its agricultural ector, manufacturing industries and the service sectors. Purchasing power parity (PPP) is a possibility which states that exchange rates between currencies are in equilibrium when their purchasing power is the same in each of the two countries. This means that the exchange rate between two countries should equal the ratio of the two countries price level of a fixed basket of goods and services. In 2008, the agricultural sector had contributed 9. 7 % towards the countrys GDP. The contributions of the manufacturing industries were estimated as 44. % and that of service sector was 45. 7 % towards the countrys GDP. As per the GDP- PPP, Malaysia is ranked 29th in the world. A GDP growth rate of 20 % was noticed towards the end of 20th century. The Gross Domestic Product nominal of Malaysia in 2009 was estimated as US$ 207,400 billion in 2009 and that of GDP-PPP was estimated as $ 3. 9 billion. The GDP nominal per capita in 2009 was estimated at US $8,100. Analysis of challenges facing by Trade Union in Malaysia Number of foreign workers is growing-1. 6 million in 2005 to 1. million in 2010 (figure 1). According to Philip S. Robertson Jr. , Malaysians have a bad altitude of not willing to perform jobs that they consider as three-D (dirty, difficult and dangerous), creating demand for foreign workers in sectors like plantations/agriculture, construction, manufacturing, and some service occupations. The Malaysian Trades Union Congress said today it opposes strongly the proposed mass recruitment of 45,000 foreign workers because it would edge out locals from the labour market. According to MTUC vice-president A.Balasubramaniam, a profound effect on the wages of Malaysians could be caused by such a cock-a-hoop influx of foreigners and the governments high-income policy for them would be jeopardized too. Moreover, locals are existence deprived or discriminated if they are competing with foreign worker for the opportunity of being chosen to work overtime according to Ministry of Human Resources Malaysia. A study done by Syarisa Yanti Abubakar, from the short-term point of view of employers, migrant labour will alone be hired only if doing so is more woo effective compared to other existing alternatives.Thats why locals are left behind because their cost of hiring is far higher than that of foreign worker. Besides that, according to Ministry of Human Resources Malaysia, more and more local workers are retrenched and replaced with foreign workers. This is resulted by the actions taken by many manufacturing companies of outsourcing foreign workers through some agencies. Furthermore, alti tude is another reason which cause the retrenchment of local workers such as thinking too highly on themselves, not willing to do those non-air conditioned job and so on.STATISTICS OF FOREIGN WORKER IN MALAYSIA Statistics PLKS by Citizenship and Sector, Feb 2010 (Source Immigration Department) STATISTICS OF FOREIGN WORKER IN MALAYSIA Statistics PLKS by Citizenship and Sector, Feb 2010 (Source Immigration Department) Figure 1 Implementation Various foreign worker policies are utiliseed by the to control the influx of illegal foreign workers. According to economic report 2004/2005, these include the Foreign Worker Rationalisation Programme to legalise illegal workers, amendments to the Immigration Act, 1977 and imposition of an annual levy.In addition, several Memorandum of rationality (MOUs) were signed with labour exporting countries to authorise legal recruitment of foreign workers. All of these had resulted the employers preference more towards foreign workers but not the locals and this preference has come along with three obvious activities according to a study done by the Ministry of Human Resources Malaysia. The first is the number of the application on recruiting foreign workers is significantly increasing as we can know from a statistic that there are mean(a) 20,000 foreign workers approved every month in Malaysia.Secondly, most of the employers are not taking serious altitude in recruiting locals. Those applications from the employer mostly from manufacturing industry are bypassed while going through the ELX system to ensure the objective of recruiting foreign workers can be achieved. Lastly, large portion of foreign workers in Malaysia are employed through the outsourcing companies to escape the quota limit. If the employer directly hires foreign workers from source countries, they will be facing the quota limitation and therefore they hire the foreign workers through a third arty. Advantages According to Daniel leeward and Richard Ho (2011 Nov), many employers complain that their headache activities will come to a dead stop if they forbid them to use foreign workers because the jobs in those sectors are perceived to be dirty, difficult and demeaning to the average Malaysian. Therefore, they have to utilize foreign workers and sing praises of hiring such workers, supposedly of a labor category that is easy to utilize, simple to manage and that does not make demands for wages increases.Some local employers have voiced out in support for the hiring of foreign workers that many among them have threatened to blot out and relocate if their demands for low-cost foreign workers are unmet. As such, foreign workers fill up the empty space as they are not opposed to working in dirtier, more crafty conditions and longer hours for equal or lesser pay thereby keeping labor costs relatively low and helping to keep Malaysia competitive against other low-cost producing countries. They also serve as a buffer during times of recession as the y help sustain.Disadvantages According to Ken CK (2002), the economic profit that gained from foreign workers has resulted in social costs and social problems, for example rising crimes, fraud, social deviance, health care costs and the transmission of communicable diseases including HIV/AIDS. This is because their unsafe versed behavior through commercial sex, and casual homosexual and heterosexual activities. Furthermore, according to Syarisa Yanti Abubakar (2002), migrant labours will only be hired only if doing so is more cost effective compared to other existing alternatives.This will cause the locals are being deprived or discriminated if they are competing with foreign worker for the opportunity of being chosen to work overtime according to Ministry of Human Resources Malaysia. According to Ministry of Human Resources Malaysia, nowadays local workers are retrenched and replaced with foreign workers and this will resulted by the actions taken by many manufacturing companies o f outsourcing foreign workers through some agencies.Altitude is also another reason which causes the retrenchment of local workers because they think too highly on themselves and not willing to do those 3D jobs (dirty, difficult and dangerous). Effects of Foreign Worker Migration to Manufacturing Industry According to Ministry of Human Resources Malaysia, there must be no discrimination in treatment by employer on local and foreign workers in respect of wages and terms and conditions of service. According to K George, the government has finally decided to gallop equal treatment to foreign workers and also Human Resources Minister Dr.Fong Chan Onn announced that foreign workers employed in Malaysia would be treated equally in pact with the provisions of the International Labour Organisation (ILO) convention which Its function is to safeguard the rights and dignity of the working people all over the world. Recommendation Foreign worker indeed have contributed to the growth of econom y, but too dependent on this group of foreign workers to drive our economy cannot be carry out in long term as this may drag our country economy.To stop dependence of foreign worker in our country cannot be done away overnight as a sudden repatriation of them can have a serious impact on the economy. Therefore a careful planning and cooperation from employer and government is deprivationed. One of the ways to ensure employers lower down the foreign worker and shift to employ locals are by quotas system. Quotas of foreign employee can hired in one company should be set by the government to stop them over relying to foreign worker and hire more local.Different quotas should be set differently according to the supply and demand because the supply for local labour in accredited industry is low for example construction. Quotas should be raise for a certain period of time to minimize the impact to the industries. Government can reduce the amount of foreign worker by increasing levy on foreign worker to a high amount where there are no cost saving benefits in employing foreign worker to encourage the employer uses local worker. When the cost of hiring a foreign worker is higher compare to local worker, employer will choose to use local worker because they can save cost indeed ill eventually increase the amount of skilled local worker in Malaysia which will increase the productivity and move Malaysia into a high income country. both employer and government play a big role in order to reduce the country dependence on foreign worker. Employer who over depend on cheap foreign worker should try to shift use local to increase the productivity in long term while government should implement better regulation and enforce them to punish those employer which break the rules for using illegal immigrant in their firm and to prevent illegal immigrant to enter our country.Conclusion In conclusion, we had more understanding about foreign workers policy in Malaysia. Nevertheless, the foreign workers play an important role as one of the workforce in our country since decade years. They set ashore their skills from their country and practice them at here. But, it also brings some problem and cases to us which even make our government headache. So, law enforcement should be taken serious, as we should treat the arrest and detention of undocumented migrant workers as an administrative offence, and not a criminal matter.These undocumented workers will affect our daily life, as they would commit crime or practice illegal activities in our country which make our government hard to tackle on them since we dont have their individualised detail and document. So, enforcement on foreign works policy is vital. Besides that, instead we relying on foreign workforce, we know that it would be better for us to consider more on our domestic workers which can also have equivalent level of skills and performances.This also follows to our MTUC aim which suggested that giving p riority to our local workers. Of course, our domestic workers also need to improve themselves, not matter on hard-skills or soft-skills we should upgrade our own knowledge and skills to fight in economy and global competition. It should be making travel by that the interactions between governments are extremely important. The trade union leader should try to come out an agreement with the government on foreign workers policy which will benefit foreign workers and our Malaysian at the same time.If does, it will be the win-win situation between two country. References A. Navamukundan. (n. d. ) Labour migration in Malaysia trade union views. Daniel Lee and Richard Ho. (2011). Labour Shortage Issues Forum. Retrieved November 11, 2011, from www. seri. com. my http//www. seri. com. my/v3/index. php? option=com_content&view=article&id=169labour-shortage-issues-forum&catid=38latestnews&Itemid=54 Evelyn S. Devadason and Chan Wai Meng. (n. d. ).A Critical Appraisal of Policies an d Laws Regulating migrant Workers in Malaysia. Ken CK. (2002). Male foreign migrant workers and HIV/AIDS in Malaysia risk environment, susceptability and implication for intervention. Retrieved November 3, 2011, from NLM Gateway http//gateway. nlm. nih. gov/MeetingAbstracts/ma? f=102259889. html Nagiah Ramasamy. (n. d) The prox of the Trade Union Movement in Malaysia. Tenaganita. (n. d. ) Outsourcing in Labor or Trafficking in Migrant Labor?

ZARA’s IT for Fast Fashion

Ezra, a trendy Spanish clothing retailer founded in 1975 by Manioc Ortega in La Curran. It is a flagship retail reposition of Inedited Group, a holding keep company that owns other fashion brands such as Misaims Audit, Berserk, Pull and Bear, Strabismus, Kiddys Class, and Shoo. The company still lives by the simple supposition of Amoco Ortega to link customer demand to manufacturing and link manufacturing to distri yetion, which ultimately able to respond very(prenominal) quickly to the demands of targeted customers, who be modern and fashion-conscious city dwellers.Inedited operates 1,558 descents in 44 countries, of which 531 stores argon part of Ezra chains. Ezra generates a majority of Indiess barters accounting for 73. 3%. Of the three departments inside Ezra, Women accounted for 60% of sales, with the rest equally split between Men and Children division. In 2002, Inedited posted a clams income of ? 438 million on revenues of ?3,974 million, which is a net margin of 1 1. 02%. Overall, the company shows net margin continuously growing indicating remunerative growth. As a result, the companys earnings film tripled since 1996. To r for each one consumers demands quickly and accurately, Ezra naturalized a recurring process of ordering, fulfillment, and intention and management. Each section (Women, Men, and Children) of a Ezra store places an order to headquarters twice a week on the stores PDP devices. The orders include both replenishment of an existing gunpoint and requests for a rising(a) items. Store managers pertinacious replenishment quantities by walking around the store and determining what has been selling by counting garments and talking to salespeople.Fulfilling each stores demands of frock involves group of commercials from headquarters, who are trusty to match up the supply of finished clothes coming from factories to distribution centers then finally to the stores. The commercials works with 2 types of information aggrega ted orders from all stores and the sum of money supply of inventory in the distribution centers at the same point in time. Finally, Ezra introduces new design requestions at the start of fall/winter and derail/summer buying flows. In addition to that, they continuously introduce new items through go forth the year, allowing them to be ahead within the industry.Note Detail information for design and management is in Competition Section). SUPPLIERS Ezra owns a group of factories in and around La Corona to do the initial output of dyeing and cutting cloth. However, they sent out the cut fabrics that needs to be sewn into garments, to network of small local workshops (not owned by Inedited) in Galatia and northern Portugal, which guarantees quick turnaround time. Finally, the sewn garments are sent to a Ezra facilities, where they are ironed, inspected, tagged, and sent to a distribution centers.COMPETITION Ezra faces competition from multinational clothing retailers such as Gap, H&M, and Benton, Combined, these companies has over 200,000 employees, operate in 140 countries with net income of ?1,067 million or a net margin of 15. 3%. What separates Ezra from its competitors is its unique approach to its market and business operation. Unlike its competitors, Ezra virtually does no marketing. The company place ads twice a year promoting sales and to announce the opening of new stores. As a result, their marketing expenditures average 0. % of revenue, instead of 3%-4%, which is typical for competitors. They also always lay down sure their stores are located in a city thrill retail district and the prices for their items are established for the Spanish market. Prices for other countries is set at a fixed percentage of this baseline, taking into account distribution be and market condition. Ezra also priorities time-to-market through perpendicular integration enabling them to constantly introduce new items throughout the year in a on the spur of the momen t period of time.In a typical year, Ezra introduces approximately 11,000 new items, were as its competitors average 2,000 4,000 items. Consequently, Ezra does not try to produce classics clothes that would always be in style. They intend their clothes to cast a fairly short life span. About 75% of the switch in the average store is changes over three to four weeks, resulting in their experience shoppers to visit the stores often to barter for the new items. Furthermore, Saras senior managers takes advantage of their employees intelligence and trust their Judgment in decision making.Store Managers are given responsibilities to serve up with customers, contractors, landlords, and decisions in garments should be on sale at their individual stores. They place orders for the teems they think would sell, rather than simply accepting and displaying what headquarters decide to send them. Ezra has minimum invested in IT work out and has no noble process to set decisions for specific technology investments or projects. Usually senior management decides what new systems, if any, is required.Overall, there is very little Justification for IT efforts, which results in having no price/benefit analysis for current and future projects. Also, Saras business model determinations POS terminal that runs on an outdated body politic operating(a) system, which is not supported by Microsoft. This makes the operations such as ordering, fulfillment, design and manufacturing, and in-store operations inefficient. They also use handheld Pads for ordering and for tasks such as handling garment returns to distribution centers and transportation information from headquarters to all stores. This causes redundancy.The POS terminals also makes it difficult to check in-store inventories, check inventories in other stores, and share information. The store managers would have to call to check for unattached SSW, which is a time consuming process. Finally, Ezra makes no use of the inte rnet to make sales. The website is only there to maintain a presence. The issue for lack of internet sales is because the companys distribution center is not configured for picking up small orders and shipping to consumers. And, it is complicated to handle returns of merchandise bought online.The challenges above shows where Ezra whoremaster make the use of proper IT/IS infrastructure. Currently, Ezra has continued to use their systems without any changes to it. However, they have the opportunity to remediate its infrastructure by investing in new IT systems. This proper implementation can also provide great opportunity for Ezra to improve its value ham operations. Before Ezra makes any decision regarding the farm of their old information system, they need to examine the bes and benefits of the new system.A new operating system such as Linux, Windows, or UNIX, it provide allow Ezra to go against capabilities on the outdated DOS software program for POS terminals. As they inst all the new operating system on all the computers, they need to consider the personifys of each operating system. For example, Linux does not have one-time liberty cost, while Windows has a one-time license cost of ?140 and UNIX of ?160 per CUP. Linux may offer the cheapest implementation costs for Ezra, but they have a higher ongoing costs, such as service contract cost that ranges from ?10-?150 per CUP.To upgrade the system Ezra pass on also have to install new hardware and switch over the old POS terminals. The cost of POS terminals is ?5000 per store, which will also require installation of new cables, routers etc. The wireless routers and Ethernet cost, staff nurture cost, software installation and maintenance cost, and the connectivity cost per store, will also add to the upgrade costs. Overall, if Ezra decides to use Linux operating system, the total cost for the initial year will be ? 56 million.This includes ? 379 thousand of operating cost and ? 2,777 million for non- operating (fixed), which is purchase of new POS terminals, wireless router and wireless Ethernet. If they use Windows or UNIX, total initial cost will be ? 3,167 million or ? 3,175 million, respectively. This may be a very costly for the company, but it is a direct expense, which meaner the cost will underrate over the years. For example, the total operating cost for Linux, Windows, and UNIX will decrease to ? 371 K, ? KICK, and ? ASK in the second year, respectively.The benefit of a new system will improve Saras efficiency, which will directly influence their revenue. With the politic communication among the stores and the headquarters, Ezra can better predict the future needs of material, and save cost by hedging them at a low cost. The system will also allow them to make clothes prototypes at a quicker rate and get a faster response from the customers. Therefore, there will be more sales, less cost, more revenue, and ultimately more profit. RECOMMENDATIONS I would press Ezra to upgrade their current system gradually. In the short term, there is no straightaway need to upgrade the system.However, they need to make the changes over a long period of time. First, senior management should raise a formal IT department by hiring a COT to set decisions. Second, the new IT team should develop a strategy for the change. Third, they should develop a budget for implementing the whole upgrade. Once they have the strategy and budget in place, they should stop any more investments in the current systems and conduct a pilot analyze at one of their flagship store to collect data of its outcomes. Ezra should make the investments in stages. For example, the current Pads used for ordering are inconvenient.They should be replaced with convenient equipment such as the PCs. In addition, the Pads and POS are not connected. In order to improve the networking capabilities at each store, Ezra should switch from modem-based network to a broadband-based network. This will allow them to stay connected with the other stores as well as with the headquarters. POS terminals that operates on the outdated DOS system needs to be updated with a more modern and compatible operating system. As a result POS should have the customer based functionalities that will scored sales, returns, exchanges, etc.POS system should also handle functions such as inventory control, purchasing, and receiving and transferring of products to and from other locations. aft(prenominal) the final stages, I strongly recommend to run the old and the new systems side by side, until the new system is operating smoothly. Finally, Ezra should use the internet to make online sales, and take advantage of the social media to put up itself. This can enhance their operations and ultimately increase revenue. Also, it will give them more competitive edge with the new competitors and the existing competitors.ZARAs IT for Fast FashionEzra, a trendy Spanish clothing retailer founded in 1975 by Manioc Or tega in La Curran. It is a flagship retail store of Inedited Group, a holding company that owns other fashion brands such as Misaims Audit, Berserk, Pull and Bear, Strabismus, Kiddys Class, and Shoo. The company still lives by the simple idea of Amoco Ortega to link customer demand to manufacturing and link manufacturing to distribution, which ultimately able to respond very quickly to the demands of targeted customers, who are young and fashion-conscious city dwellers.Inedited operates 1,558 stores in 44 countries, of which 531 stores are part of Ezra chains. Ezra generates a majority of Indiess sales accounting for 73. 3%. Of the three departments inside Ezra, Women accounted for 60% of sales, with the rest evenly split between Men and Children division. In 2002, Inedited posted a net income of ? 438 million on revenues of ?3,974 million, which is a net margin of 1 1. 02%. Overall, the company shows net margin continuously growing indicating profitable growth. As a result, the com panys earnings have tripled since 1996. To reach consumers demands quickly and accurately, Ezra established a recurring process of ordering, fulfillment, and design and management. Each section (Women, Men, and Children) of a Ezra store places an order to headquarters twice a week on the stores PDP devices. The orders include both replenishment of an existing item and requests for a new items. Store managers determined replenishment quantities by walking around the store and determining what has been selling by counting garments and talking to salespeople.Fulfilling each stores demands of clothes involves group of commercials from headquarters, who are responsible to match up the supply of finished clothes coming from factories to distribution centers then finally to the stores. The commercials works with two types of information aggregated orders from all stores and the total supply of inventory in the distribution centers at the same point in time. Finally, Ezra introduces new de sign collections at the start of fall/winter and spring/summer buying periods. In addition to that, they continuously introduce new items throughout the year, allowing them to be ahead within the industry.Note Detail information for design and management is in Competition Section). SUPPLIERS Ezra owns a group of factories in and around La Corona to do the initial production of dyeing and cutting cloth. However, they sent out the cut fabrics that needs to be sewn into garments, to network of small local workshops (not owned by Inedited) in Galatia and northern Portugal, which guarantees quick turnaround time. Finally, the sewn garments are sent to a Ezra facilities, where they are ironed, inspected, tagged, and sent to a distribution centers.COMPETITION Ezra faces competition from multinational clothing retailers such as Gap, H&M, and Benton, Combined, these companies has over 200,000 employees, operating in 140 countries with net income of ?1,067 million or a net margin of 15. 3%. W hat separates Ezra from its competitors is its unique approach to its marketing and business operation. Unlike its competitors, Ezra virtually does no marketing. The company place ads twice a year promoting sales and to announce the opening of new stores. As a result, their marketing expenditures average 0. % of revenue, instead of 3%-4%, which is typical for competitors. They also always make sure their stores are located in a city prime retail district and the prices for their items are established for the Spanish market. Prices for other countries is set at a fixed percentage of this baseline, taking into account distribution costs and market condition. Ezra also priorities time-to-market through vertical integration enabling them to constantly introduce new items throughout the year in a short period of time.In a typical year, Ezra introduces approximately 11,000 new items, were as its competitors average 2,000 4,000 items. Consequently, Ezra does not try to produce classics cl othes that would always be in style. They intend their clothes to have a fairly short life span. About 75% of the merchandise in the average store is changes over three to four weeks, resulting in their experience shoppers to visit the stores often to purchase the new items. Furthermore, Saras senior managers takes advantage of their employees intelligence and trust their Judgment in decision making.Store Managers are given responsibilities to deal with customers, contractors, landlords, and decisions in garments should be on sale at their individual stores. They place orders for the teems they think would sell, rather than simply accepting and displaying what headquarters decide to send them. Ezra has minimum invested in IT budget and has no formal process to set decisions for specific technology investments or projects. Usually senior management decides what new systems, if any, is required.Overall, there is very little Justification for IT efforts, which results in having no cost /benefit analysis for current and future projects. Also, Saras business model uses POS terminal that runs on an outdated DOS operating system, which is not supported by Microsoft. This makes the operations such as ordering, fulfillment, design and manufacturing, and in-store operations inefficient. They also use handheld Pads for ordering and for tasks such as handling garment returns to distribution centers and conveying information from headquarters to all stores. This causes redundancy.The POS terminals also makes it difficult to check in-store inventories, check inventories in other stores, and share information. The store managers would have to call to check for available SSW, which is a time consuming process. Finally, Ezra makes no use of the internet to make sales. The website is only there to maintain a presence. The issue for lack of internet sales is because the companys distribution center is not configured for picking up small orders and shipping to consumers. And, it i s complicated to handle returns of merchandise bought online.The challenges above shows where Ezra can make the use of proper IT/IS infrastructure. Currently, Ezra has continued to use their systems without any changes to it. However, they have the opportunity to improve its infrastructure by investing in new IT systems. This proper implementation can also provide great opportunity for Ezra to improve its value ham operations. Before Ezra makes any decision regarding the upgrade of their old information system, they need to analyze the costs and benefits of the new system.A new operating system such as Linux, Windows, or UNIX, it will allow Ezra to develop capabilities on the outdated DOS software for POS terminals. As they install the new operating system on all the computers, they need to consider the costs of each operating system. For example, Linux does not have one-time license cost, while Windows has a one-time license cost of ?140 and UNIX of ?160 per CUP. Linux may offer th e cheapest implementation costs for Ezra, but they have a higher ongoing costs, such as service contract cost that ranges from ?10-?150 per CUP.To upgrade the system Ezra will also have to install new hardware and replace the old POS terminals. The cost of POS terminals is ?5000 per store, which will also require installation of new cables, routers etc. The wireless routers and Ethernet cost, staff training cost, software installation and maintenance cost, and the connectivity cost per store, will also add to the upgrade costs. Overall, if Ezra decides to use Linux operating system, the total cost for the initial year will be ? 56 million.This includes ? 379 thousand of operating cost and ? 2,777 million for non-operating (fixed), which is purchase of new POS terminals, wireless router and wireless Ethernet. If they use Windows or UNIX, total initial cost will be ? 3,167 million or ? 3,175 million, respectively. This may be a very costly for the company, but it is a direct expense, which meaner the cost will depreciate over the years. For example, the total operating cost for Linux, Windows, and UNIX will decrease to ? 371 K, ? KICK, and ? ASK in the second year, respectively.The benefit of a new system will improve Saras efficiency, which will directly influence their revenue. With the smooth communication among the stores and the headquarters, Ezra can better predict the future needs of material, and save cost by hedging them at a low cost. The system will also allow them to make clothes prototypes at a quicker rate and get a faster response from the customers. Therefore, there will be more sales, less cost, more revenue, and ultimately more profit. RECOMMENDATIONS I would recommend Ezra to upgrade their current system gradually. In the short term, there is no immediate need to upgrade the system.However, they need to make the changes over a long period of time. First, senior management should develop a formal IT department by hiring a COT to set decisions. Second, the new IT team should develop a strategy for the change. Third, they should develop a budget for implementing the whole upgrade. Once they have the strategy and budget in place, they should stop any more investments in the current systems and conduct a pilot test at one of their flagship store to collect data of its outcomes. Ezra should make the investments in stages. For example, the current Pads used for ordering are inconvenient.They should be replaced with convenient equipment such as the PCs. In addition, the Pads and POS are not connected. In order to improve the networking capabilities at each store, Ezra should switch from modem-based network to a broadband-based network. This will allow them to stay connected with the other stores as well as with the headquarters. POS terminals that operates on the outdated DOS system needs to be updated with a more modern and compatible operating system. As a result POS should have the customer based functionalities that will sco red sales, returns, exchanges, etc.POS system should also handle functions such as inventory control, purchasing, and receiving and transferring of products to and from other locations. After the final stages, I strongly recommend to run the old and the new systems side by side, until the new system is operating smoothly. Finally, Ezra should use the internet to make online sales, and take advantage of the social media to promote itself. This can enhance their operations and ultimately increase revenue. Also, it will give them more competitive edge with the new competitors and the existing competitors.

How Does Same Sex Marriage Affects in Decreasing Population Growth Essay

First, what is MARRIAGE?Marriage is a socially or ritually recognized union or legal contract in the midst of spouses that establishes rights and obligations between them, between them and their children. (From that statement, the word children are the most important thing in espousals, WHY? Because we all know having corresponding(p) sex labor union CANNOT produce a child) What is SAME SEX MARRIAGE?Decrease of population growth caused by SAME SEX MARRIAGEExtending the benefits and status of marriage to couples who are intrinsically incompetent of natural procreation (two men or two women) would dramatically change the social meaning of the institution. It would become impossible to argue that marriage is about boost the formation of life-long, potentially procreative (opposite-sex) relationships. The likely long-term result would be that fewer such relationships would be formed, fewer such couples would choose to procreate, and fewer babies would be born. Long term consequences are not worth the risk.The first and most obvious consequence to al ruggeding intrepid marriage would be the drastic decrease in population. What if everyone decided that they were a paederastic? It may sound a little extreme, but if that happen the human race as we know it would cease to exist. Facts of fall population growth caused by same sex marriage The effect on the population would be that there would be no children born of that union. Since it takes a male and a female to produce offspring, and since, by definition, a same-sex marriage would contain 2 persons of the same sex, they would contribute 0% to the population growth.Disadvantage of legalizing same sex marriage1. The negative side of same-sex marriage is that some see it as godless. 2. It is not acceptable by some religious orders.3. Some societies eschew those involved.4. They cant have kids w/o outside help.5. Many countries do not recognise it and any rights associated with normal marriage are not given. 6.TO P 10 HARM EFFECTS OF LEGALIZING SAME SEX MARRIAGE1. Taxpayers, consumers, and businesses would be forced to subsidize homosexual relationships. If same-sex marriage were legalized, all employers, public and private, astronomic or small, would be required to offer spousal benefits to homosexual couples. You, as a taxpayer, consumer, or small business owner, would be forced to bear the put down of subsidizing homosexual relationships-including their higher health care costs. 2. Schools would teach that homosexual relationships are identical to heterosexual ones. A lesbian who teaches 8th grade sex cultivation in Massachusetts told NPR that she teaches her children how lesbians use a sex toy to have intercourse.If anyone objects, she says, Give me a break. Its legal now. One father was jailed afterwards protesting because his son-a kindergarten student-was given a book about same-sex couples. 3. Freedom of conscience and religious liberty would be threatened. Churches and non-profi t organizations could be stripped of their tax exemptions and religious psychologists, social workers, and marriage counselors could be denied licensing if they discriminate against homosexuals. Individual believers who disapprove of homosexual relationships may face a choice at work between forfeiting their freedom of speech and macrocosm fired. 4. Fewer people would marry.In Massachusetts, where same-sex marriages began in May 2004, only 52% of same-sex couples who live together had even bothered to marry by the end of 2006. Among opposite-sex couples, the similar figure is 91%. In the Netherlands, the figures are even lower, with only 12% of homosexual couples having entered legal civil marriages. Giving the option of same-sex marriage would tell society that marriage in general is optional, not normative, and fewer people would marry.5. Fewer people would remain monogamous and sexually faithful. Among homosexual men, sex with multiple partners is tolerated and often expected . One study in the Netherlands showed that homosexual men with a steady partner had an average of eight sexual partners per year. If these behaviours are incorporated into what society affirms as marriage, thenfidelity among heterosexuals would likely decline as well. 6. Fewer people would remain married for a lifetime.Even a homosexual psychologist has acknowledged that gay and lesbian couples dissolve their relationships more frequently than heterosexual couples. The same Dutch study that showed the high rate of homosexual promiscuity also showed that the average homosexual male partnership lasts only 1.5 years. As the transience of homosexual relationships is incorporated in societys image of marriage, we can expect that fewer heterosexuals would prevail a lifelong commitment.7. Fewer children would be raised by a married mother and father. Social science has clearly proven clearly that children do best when raised by their own married biological mother and father. Yet legalizin g same-sex marriage would put an official stamp of approval on the delve creation of permanently motherless or fatherless families. As scholar Stanley Kurtz says, this would likely speed us on the way towards more frequent out-of-wedlock birth, and skyrocketing family dissolution. 8. to a greater extent children would grow up fatherless.Most children who live with only one biological parent will live with their mothers, and lesbian couples are more likely to be raising children than homosexual male couples. Therefore, with same-sex marriage, more children would suffer the specific negative consequences of fatherlessness, which include higher rank of youth incarceration among males and adolescent pregnancy among females. explore also shows negative outcomes for the children of sperm donors, who are used by some lesbian couples. 9. Birth rates would fall.Same-sex marriage would eliminate the incentive for procreation that is unstated in defining marriage as a male-female union. Th ere is already evidence of at least a correlation between same-sex marriage and low birth and fertility rates, both in the U.S. and abroad. While some people still harbour outdated fears about over-population, demographers now understand that declining birth rates harm society. 10. Demands for legalization ofpolygamy would grow.If a persons choice of spouse cannot be limited base on the sex of ones partner, it is elusive to see how it could be limited based on the number of spouses either. This argument is already being pressed in the courts.ADDITIONAL IDEAAbout same sex marriageThe first laws in modern times enabling same-sex marriage were enacted during the first decade of the 21st century. As of 19 August 2013, xv countries (Argentina, Belgium, Brazil, Canada, Denmark, France, Iceland, Netherlands, New Zealand, Norway, Portugal, Spain, South Africa, Sweden, Uruguay), and several sub-national jurisdictions (parts of Mexico and the United States), allow same-sex couples to marry . A law has been passed by the United Kingdom, effective in England and Wales, which is expected to be fully in force in 2014. Polls in various countries show that there is rising support for legally recognizing same-sex marriage across race, ethnicity, age, religion, political affiliation, and socioeconomic status. approach of same-sex marriage laws has varied by jurisdiction, being variously accomplished through a legislative change to marriage laws, a court ruling based on constitutional guarantees of equality, or by direct popular vote (via a ballot initiative or a referendum).The recognition of same-sex marriage is a political, social, human rights and civil rights issue, as well as a religious issue in many nations and around the world, and debates continue to arise over whether same-sex couples should be allowed marriage, be required to hold a different status (a civil union), or be denied recognition of such rights. Some analysts state that financial, psychological and phy siologic well-being are enhanced by marriage, and that children of same-sex couples benefit from being raised by two parents within a legally recognized union support by societys institutions. Court documents filed by American scientific associations also state that singling out gay men and women as ineligible for marriage both stigmatizes and invites public discrimination against them. The American Anthropological Association avers that social science research does not support the view

Neilsen’s Ice Cream – Marketing Game

pic Neilsens methamphetamine woof Report Report Katherine Johnstone HMMA CAH January 17, 2011 pic Introduction The company that I was part of during this foodstuffing game was known as Nielsens folderol slash. The aim of the game was to earn the most market luck by do the right cho chicken feeds in marketing the products, purchasing the inventory, managing human resources, and cash in ones chipss together. This report go forth go through the ends do, reasons for them, and the protrudecome. labialize 1 When starting out the game, our first sharpshoot of decisions on marketing can be summed up with the following chart price Marketing Budget Promotion Purchase Standard Ice Cream 280 4000 Commercial Rich history 500 peculiar(a) Ice Cream 295 4000 Commercial Best prize 500 Luxury Ice Cream 295 4000 Sales Promotion -Cheap 500 Sugar Free Ice Cream 285 4000 Commercial Quality/Price 500 Then we moved to our Human Resource Management, and made decisions that would af fect our company intern exclusively in ally. Board Salary 5500 euro coat Sales Department20 euro Education BudgetAverage 2500 euro Working CircumstancesAverage 2600 euro Working Conditions fosterage for management Training result oriented work Training on team building Flexible working conditions Music workplace To start off the research and development, we more than so went with our best guess, feeling that this number would truly come close to macrocosm some what of a trail and error violate. So the numbers for research and development argon as follows figure out 1000 euro Standard Ice Cream2100 euro Luxury Ice Cream2600 euro particular Ice Cream2400 euro Sugar Free Ice Cream2cc euro Round 2 Looking at the results from the preceding(prenominal) round we made according adjustments, which are as follows.Standard Ice Cream With a starting price of 280 euro for the standard ice cream, the product did fairly wholesome on the market. Our market share of the standard ice cr eam is 29%, which is pleasing, hardly staying there volitioning be tough. A small change in the price, will be made in order to see if demand goes up or down, or is affected. We will still continue promoting the product a commercial approach, and continue with the same amount of money for the budget (4000 euro). Special Ice Cream Nielsen strongest product was our Special Ice Creams with an amount of 483.We wont change anything on this product and will see if this does effect the company results in the next round. We will purchase 600 new items for the next round. Luxury Ice Cream The Luxury Ice Cream did a skillful job in the previous round, but can be improved by making some small changes. Nielsen changes the way of promoting to a Price/Quality advertisement, hoping that form of marketing will catch more attention. Sugar Free Ice Cream We sold 387 units of Sugar impeccant ice creams last round, which is quite a high amount if you compare it with to our competitors.To attempt t o increase sales and market share, Nielsen will lower prices on this product from 285 to 280. The marketing budget of 4000 euro still stands and is put towards a commercial where they are telling about the price and quality relation. Round 3 Standard Ice Cream The standard ice cream was doing quite considerably the last round, so we matte only minor changes were needed. We had an ordinary quality for this standard ice cream which we changed into a high quality, this is due to we believe that in order to be competitive you cant comprise on second-rate.We purchased 350 products with a good quality. This high quality needs to be compensated by a higher price, because if you are just higher your quality, you will lose money. We changed the price from 285 to 295 euro. We are going to promote this product to a commercial which is giving the rich history of the product. Our marketing budget for the standard ice cream in this round is 4000 euro. With a higher quality and higher price, we should chafe some more profit out our standard ice cream. Special Ice Cream Again it seems that the finical ice cream is our strongest selling product.We had a price of 295 with a good quality. The changes will be made to up the sales of this special ice cream. We increased the marketing budget from 4000 euro to 4100 euro, so that people wont loose interest and also to stay forrad of competition. We invested this 4100 euro in a tv commercial where Nielsens is proud of the high level of quality at this special ice cream. Because of the high sales we purchased 450 special ice cream on a excellent basis. The sales are very good for this special ice cream, so we made a decision to change the price from 295 to 300 euro.This shouldnt make such an effect on peoples buying behavior. Its in relation to change from a good quality to an excellent quality of the purchased items. Luxury Ice Cream The sales of the luxury ice cream werent so high in the fourthly period. in that location sh ould be a reason for this, which we need to fix with making some changes. First we want to change the price from 295 to 290. This should people make more convenient to buy our product. When you are just lowering the price, somebody has to know that you made this changes, so we hired up the marketing budget from 4000 to 4200.This money will be invested in a sales promotion, so on that the sales will increase of this product. As a result of bad sales in the previous round, we dont need such a high purchase of products. We will purchase cl luxury ice creams on a good quality base. Sugar Free Ice Cream The pelf Free Ice Cream was the weakest product of the 4. With 203 sales and a market share of 15% the sugar free ice cream performed very poorly. We need to change something to higher up the sales and the market share. We changed the price of the sugar free ice cream from 280 to 270.We will promote this prices with a marketing budget of 4000 euro which wont be changed from the previous round. This money will be invested in sponsoring, where we are telling that the sugar free ice cream has the best quality. The sales where such as bad, that we dont need much to purchase. We are purchasing 150 sugar free ice creams, which should be luxuriant because of an inventory of 400 stocks. Also in an attempt to sell more we had a press release stating that we were offering for a limited time a Holiday Special Sale, which is why the price was then lowered by 10 euros.In Human Resources we were not performing well as far as our staff was concerned, so we mulish to try increasing the education budget from average 2500 to good-4000, in hopes that a higher education will provide them with what they need to perform their job and possible be more satisfied. Also, we felt that it was needed to make a some changes in the research and development area as a way to increase the sales of the sugar free ice cream. What we decided was to decrease the budget for the luxury ice cream rese arch and cycle it into the sugar-frees Process 1000 euro Standard Ice Cream2100 euro Luxury Ice Cream2600 euro ? 200 euro Special Ice Cream2400 euro Sugar Free Ice Cream2200 euro ? 2600 euro Lastly, we felt that it was time to purchase some market research in the form of a market analysis in order to gain a better understanding of our competitors and the market we are all in. Round 4 Round 5 virtuoso key observation made after reviewing the previous rounds results was that with the increase to the education budget there was a slight positive movement in our internal sector. This prompted us to then not only give on more increase of the education budget, but to also provide an increase in livelihood to the salary department.An unfortunate fallout however from a miscommunication between our group members was our inventory, and this is the round where we could have turned it around if caught in time, however, we neglected the round delay, and finish up running out of stock of certain products. Round 6 The big change was with in the Human Resources as well and the working conditions. aft(prenominal) examining the data a little more it was decided to change the working conditions to include the following Lease espresso machine Training result oriented work Lease ERP software using ASP Lease CRM software using ASP Flexible working conditionsStandard Ice Cream There were a some changes made in the marketing of this product due to declining sales. We went from focusing on the rich history to associating more with price/quality. The pricing seemed high as well so we lowered from 285-275, as well as adjusted the budget from 4100-4000. For inventory, 280 products we purchased at a good quality Luxury Ice Cream We felt the only adjustment should be made was in the pricing, which we lowered from 290-280. Since stocking was also an reduce we felt it would be omniscient to order 400, rather then 150 as in the previous round Special Ice CreamPricing was way to high, so it was determined that hurt our marketshares of this product the most everyplace the past few rounds. In response we lowered the price from 300 down to 280, but increased the budget from 4200 to 4300. Then we shifted the focus of the marketing from best quality to Price/Quality, and ordered 350 in inventory at good quality rather then excellent. Sugar Free Ice Cream Only adjustment made with this product was the purchase of 300 inventory. We looked at the results further and also concluded that we were missing out on market research, which was most definately hurting our chances of competing.After discussing it, we determined that it was wise to purchase market research on the competitors prices, and societies values. The results from the pricing was shocking for us. The whole time our standard ice cream was far to over priced, as was our sugar free, but the changes made previous to the communications mix proved to be almost spot on with the research. But this information was taken heavily into condition for the next round of decisions. Round 7 Standard Ice Cream With the huge price difference in our products versus the competitors we decided that the price needed to be lowered immediatly from 275 to 220.Marketing communication match up with the societies values research, but we ordered 300 in inventory and changed the quality to weak. Luxury Ice Cream analyze our price to the research from the previous round we determined pricing was fine as is, but the marketing communications needed to be changed from price/quality to cheap. We then ordered 500 in inventory with hopes of high future sales. Special Ice Cream The pricing again matched up well enough to stay competitive so we adjusted the communication from price/quality to best quality and also ordered 250 in inventory.Sugar-Free Ice Cream some other big price change was made when we seen that we were almost 20 euros more then the rest, so we dropped from 270 to 250, and also ordered 500 inventory hoping for increased sales. There was no change made for the communications. Round 8 Again we ran into the problem of running out of inventory, still not fully realizing the key was in what we were over looking. With hopes to make one final comeback we decided that it would be a good idea to have another press release announcing one more final sale. Looking back, I see that this may have been our fatal error.In response to sending out the press release, our prices had to be lowered further and we through so as follows Standard Ice Cream 220 to 205 Luxury Ice Cream 280 to 250 Special Ice Cream 280 to 250 Sugar Free Ice Cream250 to 215 In combination with the lower prices, we also increased the marketing budget to 4500 for each product, in hopes of reaching more people with the new of the sale. We then in any casethsome up inventory ordering 800 standard at weak quality, 800 Luxury average quality, 700 Special at average quality, and 800 Sugar-Free at average quality. ConclusionAll in all the company would have be successful had it not been for the failure to realize the inventory situation earlier. Also, earlier purchasing of market research such as competitors pricing would have proven much more beneficial in earlier rounds. Nielsens actually had one of the highest company equities as well as highest net turnover, but dropped drastically in net profits in the final two rounds. Looking back all of these were very simple, if not too simple, mistakes that could have been avoided through clearer communication. pic Nielsens Ice Cream Logbook Katherine JohnstoneHMMA CAH January 17, 2011 pic NameKatherine JohnstoneGroupNielsensWeek50, Round 1&2 When Who did what? Task went Good/wrong Why? parade at meeting out front each round Jef, Dammis and I discussed our strategy and how to implement it One member left to go home for the holidays, but never mentioned being in contact or showing much concern for the 2 rounds he would miss Actively participating in front eac h round Jef enter data as did myself and Dammis Again, Ross was not around, and neither side tried as they should have to make contact Dividing tasks Before each round Marketing project tasks were split, when being redone Dammis did Rosss Piece The corrections were only in the pieces Dammis and Jef covered, so I revised mine and theres, and put the report together so that we all still worked together Cooperation Before each round Minor arguments, and a small amount of miscommunication, but over all we cooperated well. Discussions Before each round Discussed all moves before and during the input of data for each round, and brought up whatever we felt might be or could be a future issue Deadlines Marketing Plan- December 8, 2010Round 1- Week 50, Tuesday December 14, 2010 Round 2- Week 50, Friday December 17, 2010 NameKatherine JohnstoneGroupNielsensWeek 1, Rounds 3&4 When Who did what? Task went Good/wrong Why? Present at meeting Before each round Ross and Myself jus t arrived back this day, but Jef was absent, so Myself and Ross met with Dammis on Skype Actively participating Before each round Dammis and I made most of the decisions, spot Ross tried to catch up and understand what we were doing Dividing tasks Before each round I input the data while Ross and Dammis discussed Cooperation Before each round Everyone present coorperated and agreed on everything Discussions Before each round Sometimes they were a little heated, but points were always made, but somethings did get over looked. Deadlines Round 3- January 4, 2011 Round 4- January 7, 2011 NameKatherine JohnstoneGroupNielsensWeek2, rounds 5&6 When Who did what? Task went Good/wrong Why? Present at meeting Before each round All were present at the second last meeting, but it was just myself and Ross at the last meeting Actively participating Before each round Not everyone was involved and some members seemed uninterested in completing the rounds Dividing tasks Before each round Usually it was just myself and dammis inputting the data as well as reviewing it Cooperation Before each round Not everyone helped to make the decisions, but those who did agreed and cooperated well Discussions Before each round Missed out on the little fact about inventory because a dicussion was never finished Deadlines Round 5- January 11, 2011 Round 6- January 14, 2011 Marketing Report and Logbook- January 17, 2011